Improvement of the enterprise’s management system for the sale of export products

Abstract

In recent years, Liuzhou (snail rice noodle) has rapidly gained popularity as a "viral food" both domestically and internationally, thanks to the rise of industrialization, the internet, social media, and e-commerce platforms, coupled with strong support from the Liuzhou government. As the industry develops, however, issues such as low entry barriers, serious product homogeneity, and price competition have led many companies in the sector into development difficulties. The research focuses on Li Ziqi Luosifen Food Company (referred to as "Company L"), a national high-tech enterprise and regional agricultural industry leader that has grown alongside the industry. It examines how Company L can fully leverage its advantages, formulate its development strategy, and explore sustainable growth pathways in the face of intense market competition, which is crucial for the company's long-term success. This paper uses methods such as literature research, field surveys, and interviews, along with the PEST analysis and Porter’s Five Forces Model, to study the external environment and industry competition of Company L. It identifies key external factors and constructs an EFE (External Factor Evaluation) Matrix to assess the company's responses to these factors. The findings suggest that Company L is generally better positioned to seize opportunities and mitigate risks within the Luosifen industry. By analyzing the company's internal resources and capabilities, this study identifies internal key factors and creates an IFE (Internal Factor Evaluation) Matrix to evaluate the company’s internal situation. The analysis indicates that Company L's internal strengths outweigh its weaknesses.