Strategic planning of the development of the enterprise`s international activity

Abstract

In recent years, the competition in the domestic dairy market has become increasingly fierce. While competing for milk source and market, major dairy enterprises have also paid attention to the overseas market and set up factories abroad to make up for the short board of development by integrating high-quality milk source, technology and management resources from abroad. The innovation and research capacity, the scale of upstream and downstream industrial chains and the degree of internationalization of Chinese dairy enterprises are also increasing day by day. Yili Dairy Group has accumulated some international experience through mergers and acquisitions, investment and other ways, but as a leading enterprise in China's dairy industry, there is still a large space for development. The thesis first elaborates the history and evolution process of internationalization of dairy enterprises from a theoretical point of view, describes the current development situation of China's domestic dairy industry with data, and analyzes the characteristics of the international environment under the influence of the epidemic by using PESTEL tool. Based on the international dairy giants, the thesis analyzes the internationalization process and the important means used by these foreign enterprises. In view of the similarities and differences between Chinese local enterprises and international giants, the thesis analyzes how to draw lessons from their successful experience in internationalization and how to guide us to solve the internationalization problems of Chinese local dairy enterprises. Secondly, the paper focuses on the development status of Yili Dairy Group, conducts an in-depth analysis of Yili Group's existing internationalization strategy, finds out the current policy implementation bottleneck, and uses the SWOT analysis method and McKinsey 7S model to comb out the feasibility, advantages and disadvantages of its current internationalization strategy upgrade. Thirdly, it determines the content of Yili Dairy Group's internationalization strategy upgrade, and expounds the specific implementation steps of the internationalization strategy upgrade. Finally, the following suggestions are put forward for Yili Dairy Group to upgrade its international strategy: In order to ensure the steady and steady internationalization of Chinese dairy enterprises represented by Yili Dairy Group, we should build firstclass international brands, consolidate the technical barriers of research and development, introduce advanced management methods, establish transnational talent mechanism, build global market system, and build inclusive corporate culture. After the maturity of resource acquisition, research and development cooperation and international talent construction, Yili will continue to make more scientific overseas acquisitions and market capture by fully relying on the national policy of "the Belt and Road Initiative ", so as to make Yili become a real international dairy giant.