Strategy for the development of the enterprise's international activity

Abstract

Economic globalization has revolutionized the competitive landscape for enterprises, compelling them to seek international markets as a pathway for growth, resource optimization, and risk diversification. Over the past decades, global trade dynamics have significantly evolved, with technological advancements and shifting consumer preferences playing pivotal roles. According to the United Nations Conference on Trade and Development (UNCTAD), global trade volumes surged to $30 trillion in 2022, accounting for 39% of global GDP[1]. This remarkable growth underscores the interconnectedness of global economies and the urgency for businesses to adapt to these changes through strategic internationalization efforts. From a practical standpoint, understanding and implementing effective internationalization strategies are vital for enterprises seeking to expand their global presence. Small and medium-sized enterprises (SMEs), in particular, face unique challenges due to their limited resources and lack of expertise in navigating complex foreign markets. By addressing these challenges, this study offers actionable recommendations tailored to SMEs, enabling them to compete effectively in the global arena.