Management of the enterprise`s international operations and directions for their optimization

Abstract

Modern business world has seen an increase in the rate of change and globalization has made the management of an organization’s cross-border operation a significant predictor of the success, development, and viability of the enterprise. Ongoing globalization trends in international business activities are reflected on the expanding global market shares, which encourages more firms to operate across their national borders in an effort to access more customers and benefits from the opportunities of international diversification. However, Czinkota and Ronkainen (2021). managing operation globally brought a new set of considerations and challenges that are different than those faced in domestic operations that require strategic thinking, flexibility and appreciation of forces that shape international business today. The role of management of international operations cannot be overemphasized owing to the current global or internationalized economy. Challenges have it that, enterprises which are able to overcome these complexities reap diverse benefits such as access to new markets, enhanced scale economies, diversification of risks, besides exposure to fresh pool of skills and resources (Hill & Hult, 2022). Companies that practice rigorous international operations management have a competitive advantage while seeking to tap into the opportunities that accrue with Global value chains and technology (Bartlett & Ghoshal, 2002). As a result, the possibility of enhancing and gradually developing the efficiency of the management of international operations has turned into the major source of competitive advantage and one of the major indicators of the stability and potential success of an enterprise in the world economy.