Adaptation of the company’s development strategy to modern international activity

Abstract

The work consists of an introduction, three chapters, conclusions and a list of references, which includes 30 titles, the work contains 6 tables and 13 figures. The volume of the paper is 61 pages. The relevance of the study is due to the acceleration of the process of globalization makes the world economy more connected than ever, and multinational corporations play a vital role in this. With the decrease of trade barriers, the advance of technologies and the accelerate of information circulation, multinational corporations could not only operation in various countries and districts, but could also manage to achieve a better resources allocation on a global scale. This globalization trend enables multinational corporations to leverage the strengths of different markets to increase competitiveness, drive innovation, and contribute to global economic growth. The purpose of the master’s thesis «Adaptation of the company’s development strategy to modern international activity» is to identify and substantiate modern global trends and challenges that affect international business, to determine the necessary adaptations to the existing company strategy and to evaluate the effective framework for strategic modification. According to the goal, the following tasks are outlined: - identify current global trends affecting international business and their impact on the development of companies; - identify the key challenges faced by companies when entering international markets; - study existing models of international strategy used in successful companies; - justify the need to adapt the company's development strategy in the context of globalization; - assess the effectiveness of the company's current strategy in the context of international operations; - analyze examples of successful adaptation of other companies' strategies to international conditions; - identify alternative approaches for modifying the company's strategy, in particular, taking into account the cultural and economic characteristics of different countries; - develop recommendations for the implementation of an adapted strategy in the practice of company management; - assess the risks and opportunities associated with the implementation of an adapted development strategy in the international market. The object of research strategies for the development of international activities. The subject research is a set of theoretical, methodical and practical aspects of the formation of the company's strategy in the international environmentResearch methods: theoretical generalisation and comparison, monographic, financial and economic analysis, external environment of the enterprise, grouping, systematisation and graphic representation. The information base of the study is composed of scientific sources, statistics, data from international organisations and international standards, financial and ESG reporting data of Shein-Fashion Shopping, the results of its own research and Internet resources. Scientific novelty of the results: The conclusions and recommendations of the work can help Shein-Fashion Shopping to successfully implement sustainable development goals in the company's activities through the expansion of foreign economic activity. The research results were approved at the VII International Scientific and Practical Online Conference: ‘New Challenges for the Agrarian Sector of Ukraine in the Context of Globalisation’ (Kyiv, NUBIP of Ukraine, 9 May 2024). The main provisions and results of the study are reflected in the conference proceedings: XINGYING F., IBATULLIN M. ADAPTATION OF THE COMPANY’S DEVELOPMENT STRATEGY TO MODERN INTERNATIONAL ACTIVITY. New challenges for the agricultural sector of Ukraine in the context of globalisation: Proceedings of the VII International Scientific and Practical Conference of Students, Postgraduates and Young Scientists, 9 May 2024 - K.: NUBIP of Ukraine, 2024. 85-87.