Management of international activity of the enterpris

Abstract

The work consists of an introduction, three chapters, conclusions and a list of references, which includes 18 titles, the work contains 3 figures. The volume of the paper is 49 pages. The relevance of the study of the management of international activities of enterprises is determined by several important factors. In the globalization of the world economy, the success of companies increasingly depends on their ability to effectively enter international markets and adapt to various cultural, legal and economic realities. For domestic enterprises, going beyond the borders of the domestic market is critically important for increasing their competitiveness and integration into the global economic space. Therefore, the study of the management of foreign economic activity allows to develop practical recommendations regarding the application of effective mechanisms, tools and strategies for the exit and functioning of companies on international markets. The study of leading experience and trends in this area is important for improving the effectiveness and competitiveness of domestic enterprises. The purpose of the master's work is to study the theoretical and methodological aspects of the management of the international activities of the enterprise and the justification of effective approaches and tools for increasing the effectiveness of the company's exit and operation on international markets. According to the goal, the following tasks are outlined: - reveal the concepts and components of the enterprise's foreign economic ctivity; - analyze marketing strategies in the foreign economic activity of the enterprise; - analyze marketing and innovation strategies in the foreign economic activity of the enterprise; - study the current trends in the foreign economic activity of enterprises at the global level; - develop strategies to increase the efficiency of foreign economic activity of enterprises; - identify key challenges and opportunities in managing international activities; - outline the prospects for the development of foreign economic activity of enterprises in the conditions of globalization. The object of the research is the process of managing the international activities of the enterprise, which includes strategic planning, organizational structure, operational processes and control systems. The subject of the study is a set of mechanisms for the formation and functioning of the enterprise in the conditions of entering foreign markets. Research methods: theoretical generalization and comparison, monographic, financial and economic analysis, external environment of the enterprise, grouping, systematization and graphic representation. The information base of the study is composed of scientific sources, statistics, data from international organizations and international standards, financial and ESG reporting data of Huawei Technologies Co. Ltd., the results of its own research and Internet resources. Scientific novelty of the results: The conclusions and recommendations of the work can help Huawei Technologies Co. Ltd. to successfully implement sustainable development goals in the company's activities through the expansion of foreign economic activity. The research results were approved at the VII International Scientific and Practical Online Conference: ‘New Challenges for the Agrarian Sector of Ukraine in the Context of Globalisation’ (Kyiv, NUBIP of Ukraine, 9 May 2024). The main provisions and results of the study are reflected in the conference proceedings: HANBING W., RALKO O., MANAGEMENT OF INTERNATIONAL ACTIVITY OF THE ENTERPRISE. New challenges for the agricultural sector of Ukraine in the context of globalisation: Proceedings of the VII International Scientific and Practical Conference of Students, Postgraduates and Young Scientists, 9 May 2024 - K.: NUBIP of Ukraine, 2024.