Ensuring the sustainable development of the enterprise on the basis of improving the international activity strategy

Abstract

The work consists of an introduction, three chapters, conclusions and a list of references, which includes 60 titles, the work contains 6 tables and 9 figures. The volume of the paper is 70 pages. The relevance of the study is due to long-term environmental, economic and social trends in the international market. In particular, the growing influence of public initiatives, the growing relevance of environmental problems, the use of renewable energy sources, the increase in the efficiency of electricity production, and the emergence of new global risks and challenges. The purpose of the master's qualification thesis is to consider theoretical provisions and develop practical recommendations for ensuring sustainable development of the enterprise on the basis of improving the foreign economic strategy of the enterprise. Objectives of the study: - to study the concept of sustainable business development; - to determine the peculiarities of development and implementation of the enterprise's foreign economic strategy; - to study approaches to assessing the effectiveness of the enterprise's foreign economic strategy on the principles of sustainable development; - to provide an organisational and economic description of Alibaba's Group; - to analyse the foreign economic strategy of Alibaba's Group - to assess the indicators of sustainable development of Alibaba's Group; - to provide recommendations for improving the foreign economic strategy of the enterprise on the basis of the principles of sustainable development; - to outline the directions for improving the competitive position of the enterprise in the foreign market through the implementation of a sustainable development strategy. The object of the study is the processes and approaches to ensuring sustainable development of an enterprise on the basis of improving its foreign economic strategy. The subject of the study is theoretical and practical aspects of implementing the principles of sustainable development in the activities of international companies. Research methods: theoretical generalisation and comparison, monographic, financial and economic analysis, external environment of the enterprise, grouping, systematisation and graphic representation. The information base of the study is composed of scientific sources, statistics, data from international organisations and international standards, financial and ESG reporting data of Alibaba's Group, the results of its own research and Internet resources. Scientific novelty of the results: The conclusions and recommendations of the work can help Alibaba's Group to successfully implement sustainable development goals in the company's activities through the expansion of foreign economic activity. The research results were approved at the VII International Scientific and Practical Online Conference: ‘New Challenges for the Agrarian Sector of Ukraine in the Context of Globalisation’ (Kyiv, NUBIP of Ukraine, 9 May 2024). The main provisions and results of the study are reflected in the conference proceedings: XINXIN W., TIURINA A. SUSTAINABLE DEVELOPMENT AS A FRAMEWORK FOR BUILDING AN INTERNATIONAL BUSINESS STRATEGY. New challenges for the agricultural sector of Ukraine in the context of globalisation: Proceedings of the VII International Scientific and Practical Conference of Students, Postgraduates and Young Scientists, 9 May 2024 - K.: NUBIP of Ukraine, 2024. 85-87.