Formation of competitive advantages of the enterprise at EU market

Abstract

As a major component of the European continent, the EU's geographical location and economic size make it an important player in the global marketplace. The 27 EU member states form a single territory for customs purposes, making the EU a customs union. This means that there are no customs barriers between EU member states and they have a common customs tariff for imported goods. After paying customs duties and checking the import conditions, goods can move freely within the EU without further customs control. The EU believes that competition is the soul of a market economy. Healthy competition encourages companies to increase production, innovate, lower prices and face competitive pressure. As globalization deepens, mergers and acquisitions are becoming more international. The importance of international cooperation for EU businesses is growing, as cooperation with the world's major economies allows them to seek new opportunities and technological integration. BYD is a Chinese company that produces vehicles based on new energy. Its electric vehicles are recognized as one of the best in the world in terms of quality and performance. New energy vehicles have become a major development trend, particularly as a result of the green revolution. Objectives of the study: - to identify the economic essence of competitive advantages in the system of international entrepreneurship and to generalize theoretical approaches to the classification of competitive advantages; - to consider methodological approaches to the formation and assessment of competitive advantages of an enterprise in international markets; - to identify trends in the development of the EU electric vehicle market; - to assess the competitive advantages of BYD; - to develop practical recommendations for the formation of BYD's competitive advantages in the global and EU electric vehicle market. - recommendations for realizing competitive advantages for long-term success in the market. The work consists of an introduction, three chapters, conclusions and a list of references, which includes 52 titles, the work contains tables and figures. The volume of the paper is 66 pages.