Improving the strategy of increasing the international competitiveness of the enterprise

dc.contributor.advisorYanchevskyi R.
dc.contributor.authorZhang Nuoen_US
dc.date.accessioned2025-04-03T07:07:55Z
dc.date.issued2024
dc.description.abstractThis paper aims to explore key strategies that businesses can implement to enhance their international competitiveness global markets become increasingly competitive, companies must adjust their strategies to maintain a competitive edge. The research methodology combines theoretical analysis with case studies of successful companies, industry reports, and quantitative data, systematically analyzing the macroeconomic and microeconomic factors that affect business competitiveness. Macroeconomic factors include globalization trends, international market dynamics, and trade policies, while microeconomic factors focus on innovation capabilities, market demand, technological advancements, and management practices. The main findings suggest that innovation, market expansion, and efficient management practices are critical drivers of international competitiveness. Innovation helps businesses maintain a leading position in products and technology, market expansion provides new growth opportunities, and efficient management enhances resource utilization, reduces costs, and optimizes operations. Based on these findings, the conclusion offers actionable recommendations for businesses to strengthen their international competitiveness by increasing innovation investments, expanding international market share, and optimizing management practices. These suggestions provide practical strategies for companies to navigate global competition and adjust their strategies effectively.
dc.identifier.citationZhang Nuo. Improving the strategy of increasing the international competitiveness of the enterprise : qualification thesis ... of master: 073 Management. Kyiv, 2024. 57 p.en_US
dc.identifier.urihttps://dglib.nubip.edu.ua/handle/123456789/4760
dc.language.isoen
dc.subjectinternational competitivenessen_US
dc.subjectglobal business strategyen_US
dc.subjectinnovationen_US
dc.subjectmarket expansionen_US
dc.subjectcross-cultural managementen_US
dc.titleImproving the strategy of increasing the international competitiveness of the enterprise
dc.title.alternativeУдосконалення стратегії підвищення міжнародної конкурентоспроможності підприємства
dc.typeThesis
thesis.degree.departamentАдміністративного менеджменту та зовнішньоекономічної діяльності
thesis.degree.grantorФакультет аграрного менеджменту
thesis.degree.specialtyМенеджмент

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