Інформаційне забезпечення сільськогосподарських підприємств України та Китаю, як складова формування їх експортного потенціалу

Abstract

The information support of agricultural enterprises in the studied countries can be defined in the context of marketing activities, since the use of information support for the study of market trends and demand analysis allows enterprises to adjust their production strategy in accordance with the needs of consumers, which contributes to more efficient export of products to foreign markets.