Journalistic genres according to the international press telecommunications council standards

Abstract

The article deals with the problem of typology of genres of modern news journalism. The purpose of paper is to analyze theoretical and practical approaches to building a system of journalistic genres, to describe the genres of modern news journalism according to the standards of the International Press Telecommunications Council. In particular, various approaches to the typology of genres in Ukrainian and western journalistic schools are considered. It was determined that Ukrainian theorists of journalism follow scheme for dividing genres into informative, analytical, artistic and publicistic; the criteria of division are object of reflection, way of reflecting life stuff, purpose, scope of coverage of reality, specifics of literary and stylistic devices. In the western communication theory, it is common to distinguish such genres as informative, interpretive, opinionative, diversional and utilitarian one, but the main criteria are social function, method and object. In purely practical terms, genres should be considered as a form of journalistic works used in the media industry for the production, coordination and distribution of quality content. General characteristics of news journalism genres recommended by the International Council on Press and Telecommunications are given in the paper.